STOP KILLING DEALS

How to avoid deadly assumptions and achieve sales excellence

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Turn HOW You Sell into Your Competitive Advantage

Why do so many companies struggle with sales? Organizations spend billions of dollars on sales training and tools, yet sales effectiveness is on the decline.

This book unmasks three deadly assumptions that kill deals and harm sales organizations, then presents a framework for defeating those deadly assumptions and achieving scalable world-class sales performance. Implementing its recommendations will help you turn HOW you sell into a competitive advantage.

About the Author

George Brontén

A life-long entrepreneur, with 20 years of experience in the software space and a passion for sales and marketing. I'm always looking for new ways to achieve improved business results using innovative software, skills, and processes. I share my thoughts on the award-winning blog “Art & Science of Complex Sales.”

Since 2012, my team at Membrain.com has collaborated with thought leaders and studied research to identify the success factors behind successful sales organizations. The result of their hard work is a software-as-a-service that makes it easier for companies to capture, learn and execute the behaviors needed to achieve sales excellence.

Although my business is software, I believe technology is not a complete answer to our problems. First, we must understand the essential human nature of buyers and sellers. Only then can we design our technology to enable effective performance. My writing focuses on the science of the mind and human behavior to address this essential aspect of organizational health and provide sales leaders with the tools they need to effect transformational change on their teams.

A SHORT INTRO VIDEO

ABOUT THE BOOK

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WHAT ARE PEOPLE SAYING

"George Brontén’s fresh, daring and insightful look into what’s wrong with sales stands apart from every other book on sales. It’s a fast read, it rings true and you’ll love the great stories he included for context."
Dave Kurlan, Objective Management Group

"No other sales book pinpoints the problem like Stop Killing Deals does, and that's why it should be required reading for every B2B sales leader and CEO on the planet."
Deb Calvert, People First Productivity Solutions

"Stop Killing Deals digs into the bedrock of sales beliefs that are holding sellers back. George, in a straight-forward and many times funny way, really nails the core issues that shape our sales culture today. The great news is that we can learn new ways of thinking and doing that lead to improved avenues for sales success. Anyone who is involved with selling should read this book."
Lisa D. Magnuson, Top Line Sales

"George Brontén's excellent new book is a practical guide to eliminating the avoidable errors that are preventing sales organisations from achieving their full potential."
Bob Apollo, Inflexion Point

THIS BOOK IS NOT MEANT TO BE READ

Stop Killing Deals is not an ordinary book. Its purpose is not to be read, but rather to become an agent of transformative change inside the reader’s organization. It follows an unorthodox structure designed to support its purpose.

IT'S SHORT

The book itself is short so that its essential content can be understood and digested quickly. Each chapter is associated with more in-depth content, accessed through this website, that gives readers everything they need to more deeply understand and execute on the principles of the book. The resources will be available after the book has been published.

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DEALERS OF DEATH

The book first exposes three pervasive bad assumptions within sales organizations. It explores how the contents of our unconscious thoughts and feelings based on those assumptions have a direct and measurable impact on sales.

SCALABLE SUCCESS

Then it establishes a framework for destroying those bad assumptions and creating a scalable, systematic sales approach based on a correct understanding of the essential humanity of salespeople and buyers. Working with the book enables readers to transform their teams into world-class sales performers whose Way of Selling becomes a competitive advantage.